{COMPANY NAME}: Core Messaging Development

Overview

Vision, mission, values

Vision:

Mission:

Values:

Strategy

Objective

Strategy

Tactics

Implementation

Controls

Top of Funnel (TOFU) Metrics

Monitoring website traffic and search engine rankings to assess our visibility and reach.

Lead Generation Indicators

Tracking the volume of qualified inbound leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) to evaluate our core funnel and nurturing processes.

Engagement Metrics

Measuring social engagements, downloads, press coverage, and the success of our “Get Press Release” initiative to gauge audience interest and media visibility.

Community Building Measures